Technology ad campaign – a suite of adverts created for Biomet, a medical device company, to promote and raise awareness of their range of cutting edge technologies used in orthopaedics. Painting with light, on a long camera exposure, the premise of the adverts is taken from the Science Fiction writer, Arthur C Clarke who said “Any sufficiently advanced technology is indistinguishable from magic.”

  • Role Print Design
  • Designer Chris Baldwin
  • Agency Mojito